Last week as we prepared for Touratech Rally West in Plain, Wa, I was asked, “How many people do you expect?” I was asked this question a lot over the past few months, but last week, I really felt like I had a good read on the coming rally and responded, “I’m guessing a little over 700 people.” 700 felt like a good number. It would show steady growth from last year, but keep the event at a manageable size. 700 was the number of SWAG bags we were giving out. 700 would be perfect.
I was way off.
The final number of attendees at 2017 Touratech Rally West was 927. I was only about 30% off in my projection! And you know what? It was perfect!