Launched in 1990 by German world travelers Herbert Schwarz and Jochen Schanz, Touratech became the world’s first adventure-motorcycle-focused aftermarket accessories brands.
The products, highlighted by Zega pannier systems and motorcycle protection for the top-selling ADV models, garnered the worldwide attention of serious long-distance tourers and weekend warriors alike.
Soon Touratech shops began spreading around the globe. To date, Touratech is now represented in 45 countries, including the USA, where stateside operations called Seattle home. Due to the brand’s popularity among American riders, Touratech decided to spread its ADV love to the East Coast, opening another shop in Brookfield, Connecticut.
The store allows something many ADV riders crave before purchasing—hands-on time with higher-priced items such as the Zega Evo Pannier system or Garmin GPS units or trying on Touratech Adventuro modular helmets or Klim gear. The shop acts as a storefront with many of Touratech’s latest products on display, including crash bars, skid plates, suspension, luggage, GPS, and of course, apparel.
But it’s not only Touratech products; many other brands associated with Touratech are sold at the Touratech East shop, including Garmin, CruzTools, Backcountry Discovery Routes, Sidi, Ram, Butler Maps, and others.
The shop also doubles as a distribution center, which reduces shipping times and costs for customers east of the Mississippi; all customers west of the Mississippi receive their products from the Seattle shop.
The storefront also has a few adventure motorcycling experts on hand to answer any questions.